malternative

(mawl.TUR.nuh.tiv, MAWLT.ur.nuh.tiv)
n.
A flavored, malt-based, alcoholic beverage.
Example Citation:
Largely because of "malternative" products like Smirnoff Ice and Zima — and an aging population past its beer-drinking prime and often preferring wine — beer sales have been virtually flat in recent years, according to Benj Steinman, editor of Beer Marketer's Insights, a trade publication.
— Suz Redfearn, "It's Come to This: a Low-Carb . . . Beer," The Washington Post, May 14, 2002
Earliest Citation:
Billed as a "malternative" to beer and other alcoholic beverages, Hooper's Hooch is a malt-based lemonade that proved a runaway hit last summer when it was introduced in the United Kingdom, selling more than 2 million bottles a week within two months of hitting the market.
— Sara Bongiorni, "Malt-based lemonade tested in San Diego with some success," San Diego Daily Transcript, March 8, 1996
Notes:
This term is a reduction of the phrase malt alternative, and it implies that these drinks are meant to be an alternative to that slightly more famous category of malt-based beverages: beer. Malternatives have been a near-fad since the early 2001 release of Smirnoff Ice, but the word itself is a few years older.
A different sense of this term — a microbrewery (a term that dates from 1982) — is quite a bit older. In an October 4, 1989 People magazine article titled "Radicchio ad absurdum! Or, 80 Reasons Eating Was the Great Adventure of the '80s," here was reason number 33: "Micro Breweries: Malternatives."
Related Words: Category:

New words. 2013.

Look at other dictionaries:

  • malternative — A worse alternative; another option that is unpreferable. The word originates from Malternatives, non alcoholic malt based drinks that are touted as an alternative to beer. Being non alcoholic, they re not a pleasant option. My girlfriend kicked… …   Dictionary of american slang

  • malternative — noun An alcoholic beverage that contains some malt alcohol, and may contain other types of alcohol, and that is an alternative to beer …   Wiktionary

  • malternative — /mɔlˈtɜnətɪv/ (say mawl ternuhtiv) noun a beer, usually flavoured and sweetened in order to appeal to younger drinkers. {malt + (alt)ernative} …   Australian English dictionary

  • White Mountain Coolers — A product line created by the Stroh Brewery, White Mountain was the top selling brand of malternative beverage that was very popular in the mid to late 1980s. White Mountain was often called a wine cooler but was more accurately labeled a beer… …   Wikipedia

  • Prémix —  Pour l’article homonyme, voir Prémix (biologie moléculaire).  Un prémix (faux anglicisme), ou pre mix, doit son nom à l anglais premixed soit « mélangé à l avance ». Ce terme regroupe les boissons issues du mélange d une… …   Wikipédia en Français

  • Alcopop — Two bottles of blue Rev, an alcopop from Canada. Alcopop is a colloquial term describing certain flavored alcoholic beverages, including: malt beverages to which various fruit juices or other flavorings have been added beverages containing wine… …   Wikipedia

  • Wine cooler — A wine cooler is an alcoholic beverage made from wine and fruit juice, often in combination with a carbonated beverage and sugar. Traditionally home made, beginning in the early 1980s, wine coolers have been bottled and sold by commercial… …   Wikipedia

  • Malt beverage — is an American term for both alcohol containing and non alcoholic fermented beverages, in which the primary ingredient is the grain, or seed of the barley plant, which has been allowed to sprout in a traditional way called ( malting ) slightly… …   Wikipedia

  • Karma to Burn — Infobox musical artist Name = Karma To Burn Img capt = Background = group or band Alias = Origin = Morgantown, West Virginia, USA Genre = Desert rock Years active = 1997 ndash;2002 Label = Roadrunner Records Spitfire Records Associated acts =… …   Wikipedia

  • Alcool pop — Prémix  Pour l’article homonyme, voir Prémix (biologie moléculaire).  Un prémix (faux anglicisme), ou pre mix, doit son nom à l anglais premixed soit « mélangé à l avance ». Sommaire 1 Définition 2 …   Wikipédia en Français

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